Jason Chew Joins FleetGuru to Connect the Cars of the Future

The automotive industry is undergoing its most significant transformation in a century. The rapid rise of connected vehicles, real-time telematics, in-car payments, and autonomous driving capabilities is no longer a distant possibility. They're arriving now, reshaping the economics of vehicle ownership, fleet management, and automotive aftermarket services in real time.

For FleetGuru, being part of and supporting this shift isn't optional. And the person we've appointed to lead that charge is Jason Chew, our General Manager of OEM Partnerships and Future Mobility.

The Strategic Imperative

The traditional automotive maintenance model is built on information asymmetry. Service schedules exist in OEM systems. Warranty data lives in dealer networks. Vehicle health data is increasingly generated by the cars themselves, but is rarely accessible to the platforms that need it. FleetGuru has built Australia's leading platform for fleet maintenance scheduling, authorisation, and payments, but the next chapter requires direct integration with the vehicles and the manufacturers that build them.

The Role: Connecting OEMs and Fleets

OEM partnership negotiations are not straightforward commercial discussions. They involve technical complexity around data standards and API connectivity, strategic sensitivity around data ownership and competitive positioning, and long sales cycles that require sustained relationship building at the executive level, in Aftersales, Connected Vehicle, and Vehicle Payments divisions of organisations that operate globally.

Jason brings the combination of automotive industry experience, commercial acumen, and technical literacy that these conversations demand. He understands the OEM ecosystem, how decisions get made, who the key stakeholders are, and how to position FleetGuru as a genuine value-add partner rather than just another vendor seeking access.

“OEMs are looking for a partner who understands their business, their customers, and shows them concretely what the connected vehicle future looks like for fleets.. That's the conversation I'm here to have." — Jason Chew, GM OEM Partnerships and Future Mobility, FleetGuru

The Connected Vehicle Opportunity

The most forward-looking part of Jason's role is what we internally call the 'Future Facing' roadmap. Modern vehicles. In particular, EVs are increasingly sophisticated data sources. Real-time vehicle telemetry, predictive maintenance signals, in-built telematics, and connected-car capabilities are generating data streams that, if accessed through appropriate API agreements, could fundamentally transform the accuracy and intelligence of FleetGuru's platform.

Jason's job is to turn that possibility into reality. Working closely with our CTO and engineering teams, he will translate OEM technical capabilities into commercially viable product features, ensuring that as the vehicle ecosystem evolves, FleetGuru's platform evolves with it.

This includes monitoring global trends in EV maintenance requirements, which differ significantly from those of ICE vehicles and are still being understood across the industry. 

Evangelising the Platform

Part of Jason's role is outward-facing in a different way: evangelising FleetGuru's fleet maintenance, authorisation, and payments technology to OEMs who are increasingly interested in improving their own fleet servicing capabilities. For OEMs, a partnership with FleetGuru isn't just a data-sharing arrangement; it's an opportunity to enhance their own value proposition to fleet customers through smarter maintenance management.

"The mobility landscape of the next decade will be defined by the integrations being built today. FleetGuru's position at the centre of fleet intelligence puts us in a unique place to shape that future, not just respond to it. Jason's appointment is about making sure we're at the table when those decisions get made." — Eden Shirley, Founder and MD, FleetGuru 

What's Next for Fleet

The automotive landscape will look fundamentally different in five years. The OEM relationships being established today will determine which technology platforms are embedded in that future ecosystem and which are left on the outside looking in. 

If you're working in OEM strategy, connected vehicle platforms, fleet management, or automotive technology, we'd welcome the conversation. Jason will be engaging with industry stakeholders at the 2026 AfMA Summit. Reach out, connect on LinkedIn, and let's talk about what the future of mobility means for fleet intelligence.

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